The transmission system needs to cope with the new situation caused by the commitment to reduce CO2 emission.
Infeed of renewable energy such like wind energy or PV -energy are changing the load flows as well as stability criteria in the grid.
Very often new transformers or phase shifting transformers will be required.
Technical advice
on large power transformers
and phase shifter transformers.
Technical Sales, Marketing
and Pricing - Enhancig Value
and Competitive Advantage
With over 32 years of sales experience, including project and product management, I possess the expertise to evaluate performance and determine appropriate pricing strategies. My primary focus has been on sales and marketing of large and medium power transformers, phase shifting transformers, and related services. Throughout my career, I have successfully positioned products strategically in assigned markets, managed teams, and negotiated industrial and infrastructure projects worldwide.
As an electrical engineer specializing in ETO products and services, I aim to help producers and distributors uncover hidden values, identify differentiators, and address weaknesses within their offerings.
More than 32 years of experience as sales manager of
large power transformers and phase shifting transformers worldwide.
More than 20 years of experience as global product manager of phase shifting transformers
Access to some prime experts
Leadership experience
Technical and commercial negotiation, worldwide.
Engineering, Electrical Power Engineering, FH-Aachen Management Program St. Gallen
Product Management Training
Multiple in house technical and commercial trainings with ABB and Hitachi Energy.
Technical advice on large power transformers and phase shifter transformers.
Defining the application and limits of application in
the pre tender stage with internal or external system consultancy. Main focus on technical-economical optimization.
Preparation of the technical specification and the technical tender with the corresponding evaluation criteria.
Leading technical discussions with potential suppliers.
Performing tender analyses and prepare the recommendation to supply chain management.
Assistance during post award clarification,
Factory audits during manufacturing,
Witness of acceptance test
Witness of erection and putting into service.
Technical Sales, Marketing and Pricing - Enhancing Value and Competitive Advantage
When it comes to Engineered-to-Order (ETO) products,
services, and plants, the sales process and pricing require
specific considerations.
The Customer
Specification
The Supplier 1 Product 1
The Supplier 2 Product 2
The Supplier n Product n
The Supplier 3 Product 3
To gain insights into the customer and competition, a team effort is required. The DVP-Matrix factors in the relevant parameters of competitors and customers. What is the DVP-Matrix?
Differentiation = any (significant) topic you do different than the competition.
Could be positive or negative evaluated.
Values = “Value in business markets is the worth in monetary terms of the economic/ commercial, technical, and social benefits a customer firm receives in exchange for the price it pays for a market offering.” (Anderson/ Narus, 2004, Business Market Management: Understanding, Creating and Delivering Value)
Price = price, the amount of money that has to be paid to acquire a given product. Insofar as the amount people are prepared to pay for a product represents its value, price is also a measure of value. (Encyclopædia Britannica, Inc.)
Technical Sales, Marketing and Pricing -
Enhancing Value and Competitive Advantage
The perceived value, price, will be developed.
The perceived value, price, will be developed.
Gain a fresh perspective on your sales process by taking a deep dive without unnecessary expenses.
With my extensive experience and the use of the DVP- Matrix, I can assist your organization in evaluating performance, determining appropriate pricing, and discovering areas for improvement.
I provide the following services to support your organization
1. Workshop on utilizing the DVP-Matrix effectively.
2. Moderated team workshops focusing on real case scenarios.
3. Feedback sessions with your customers.
Let's uncover the unique values that customers are willing to pay for and address any weaknesses in your offerings.
Let's uncover the unique values that customers are willing to pay for
and address any weaknesses in your offerings.
Phase-Angle Consulting
Thomas Schmidt
Unkeler Str. 1
53579 Erpel
Phone: +49 2644 9456550
Telefax: +49 2644 9456551